At Uurja, we believe entrepreneurship is about pivoting—not just a change in direction, but a bold, creative act. It’s about questioning norms, challenging the status quo, and choosing purpose over routine.

We don’t just create sustainable yoga gear—we reimagine how it's made, who it’s for, and what it stands for.

Each product we design is a quiet rebellion against waste, compromise, and convention. From eco-conscious cork yoga mats to thoughtfully sourced accessories, every choice reflects our values: creativity, consciousness, and courage.

Because real growth doesn’t follow the rules—it reinvents them.

This is Uurja.

Conscious. Creative. Unapologetically different.